They Are Redheads | Not Deadheads!

Redheads is an iconic Australian top-selling brand of matches originally manufactured in Victoria by Bryant & May match factory at Church Street, Richmond.

  • The factory was opened in 1909 by The Honourable Alfred Deakin, Prime Minister of Australia.
  • The Redhead name applies to the red striking heads of the matches which were introduced to Australia in 1946.
  • The Redhead image or logo on the matchbox cover depicts the head and shoulder of a red-headed woman.
  • This image has had four major updates since its inception with a number of special issues produced.

The pop art-like design has been imitated and reproduced to form collages and memorabilia art works presented in an Andy Warhol influential pop-art style.

    • Redheads matches are now manufactured in Sweden by Swedish Match.

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“Is It Art?”

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