The fashion plate featured here is one of Jean Patou’s “mantles” as advertised in the “Art Gout Beaute” fashion magazine ca. 1922 Art-Gout-Beaute (aka “Art, Good Taste and Beauty“) ran from the 1920s-1930s. Considered more “vogue than Vogue,” this expensive monthly glossy magazine contained “luxurious illustrations and tipped-in colour plates” which depicted the absolute “must-have’s” of the day by the very best designers such as Molyneux, Patou, Lanvin, etc.
Jean Patou, was a formidable and famous French fashion designer and the inventor of knitted swimwear, the tennis skirt and the first designer to popularize the cardigan. He was born in Normandy on 19th August 1880. From humble beginnings in 1912, when he opened a small salon called “Maison Parry”, he became an international success as a couturier and later in perfumery. He died way too soon in life on 8th March, 1936. For further information see my earlier post on Patou as perfumier and in particular of a great fragrance which was my grandmother’s favourite – Câline.